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Individual agents may
advertise your home for the same reasons as companies do. They usually advertise
in classified ads or in specialty magazines featuring houses available for
sale.
As in other types of
advertising, these ads rarely sell your home. Once again, the main goals
of advertising are to accumulate homebuyers as clients, and to impress you
and future home sellers with how well they market their listings. Some agents
actually do sell their own listings, but not that often.
It is much more productive
and beneficial if your listing agent directs most of his or her marketing
efforts toward other agents. Since this is "behind the scenes" marketing
that you don’t actually see, it is often difficult
for you to measure how hard the agent is working for you.
It is a mistake to measure
your agent’s effectiveness solely by counting the number of newspaper and
magazine ads featuring your property.
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